{#
 This Source Code Form is subject to the terms of the Mozilla Public
 License, v. 2.0. If a copy of the MPL was not distributed with this
 file, You can obtain one at https://mozilla.org/MPL/2.0/.
#}

{% extends "mozorg/advertising/base-advertising.html" %}

{% from "macros-protocol.html" import callout, picto with context %}
{% from "macros-m24.html" import gallery_tile with context %}

{% block page_title %}Mozilla Ads — Built on principles{% endblock %}

{% block page_css %}
  {{ css_bundle('protocol-callout') }}
  {{ css_bundle('protocol-card') }}
  {{ css_bundle('protocol-picto') }}
  {{ super() }}
{% endblock %}

{% set utm_params = '?utm_source=www.mozilla.org&utm_medium=referral&utm_campaign=advertising-principles' %}

{% block content %}
<main id="mza-main">
  <header class="mza-subpage-header">
    <div class="m24-c-content">
      <h1>Impact</h1>
    </div>
  </header>


  <section class="m24-c-content no-bottom-padding">
    <div class="mza-half-grid">
      <div>
        <p class="mza-section-text-lg">
          Mozilla’s industry-challenging technologies prove once and for all that performance doesn't have to come at the expense of trust.
        </p>
      </div>

      <figure class="mza-figure" role="presentation">
        {{ resp_img(
          url="img/mozorg/advertising/solutions/ads-solutions-page-3.png",
          optional_attributes={
            'loading': 'lazy',
          }
        ) }}
      </figure>
    </div>
  </section>



  <section class="m24-c-content has-scroll-padding">
    <ol class="mza-home-big-list">
      <li class="mza-half-grid is-list-item">
        <h3 class="mza-home-big-list-heading">See what<br> works</h3>
        <p class="mza-home-big-list-text">Measure the impact of your overall ad spend and optimize your budget—without putting any user data at risk. Mozilla’s <b>Media Mix Modeling</b> gives you aggregated performance data, so your investment works hard and your customers stay safe.</p>
      </li>
      <li class="mza-half-grid is-list-item">
        <h3 class="mza-home-big-list-heading">Prove your<br> impact</h3>
        <p class="mza-home-big-list-text">Understand the true engagement and conversion lift your campaigns deliver—the Mozilla way. Our <b>incrementality testing</b> gives advertisers clear, data-driven evidence of business impact, always with privacy and transparency at the core.</p>
      </li>
      <li class="mza-half-grid is-list-item">
        <h3 class="mza-home-big-list-heading">Buy with<br> purpose</h3>
        <p class="mza-home-big-list-text">Streamline workflow and reach the right audience with the efficiency of <b>programmatic buying</b>. Mozilla’s solution is built from the ground up to minimize data use—so you get speed and scale while customers get privacy.</p>
      </li>
    </ol>
  </section>



  {% include "mozorg/advertising/includes/home-ads-contact.html" %}
  {% include 'mozorg/advertising/includes/home-ads-notification.html' %}
</main>

{% endblock %}
